From Frankincense to Ferraris: Old Money Meets New Luxury in Oman
Welcome to a land where centuries-old trade wealth meets modern luxury ambitions. Know more about Oman's rich heritage and modern luxury in this blog.
Hassan Aziz
Director, Asasika Oman
The Greater Muscat Master Plan has won the Smart Cities Award at the 2025 World Architecture Festival (WAF) in Miami, US -one of the world’s leading events dedicated to urban planning, design and future city development.
In November 2025, at the prestigious World Architecture Festival (WAF) in Miami, global leaders in architecture, urbanism, and city innovation gathered to celebrate the most visionary projects shaping tomorrow’s cities. Among more than a dozen world-class entries, Muscat stood in the global spotlight, as the Greater Muscat Master Plan claimed the coveted Smart Cities Award 2025 — a milestone that signals far more than a trophy.
It signals a new era for Muscat.
A city stepping confidently into the future.
A destination transforming into one of the Middle East’s most refined, connected, and liveable capitals.
For investors, residents, and global real-estate visionaries, this isn’t just good news — it’s a turning point.
As a leading real estate consultancy in Oman, Asasika Oman takes you deeper into what this means for the city, for the region, and for the luxury living landscape taking shape across Greater Muscat.
The Smart Cities Award recognises projects that combine design excellence with technological innovation, sustainability, and future-ready policy frameworks. Winning this accolade at WAF — often referred to as the “Oscars of Architecture” — places Muscat alongside global leaders such as Singapore, Copenhagen, and Seoul.
The Greater Muscat Master Plan was also ranked among the top ten future urban projects worldwide, standing out for:
A holistic, future-ready urban strategy
Smart transportation and mobility systems
Sustainable land use and environmental protection
Integration of public, private, and community-driven development
This acknowledgment puts Muscat on the global map not only as a historic capital rich in culture and natural beauty, but as a future powerhouse of smart urban living.
The award recognises more than aesthetics.
It recognises a model city for the next generation — where luxury, technology, sustainability, and livability merge.
Muscat’s new master plan takes a sophisticated approach to mobility:
Next-generation transport corridors
Integrated public transit systems
AI-powered traffic management
Walkable districts and green mobility pathways
Future-ready EV and autonomous vehicle infrastructure
The goal is simple: reduce congestion, enhance connectivity, and improve quality of life.
Muscat’s growth is aligned with Oman Vision 2040 — prioritising:
Green corridors and protected wadis
Low-carbon construction frameworks
Renewable-energy powered infrastructure
Reduced urban sprawl through smart density zones
This sustainability-first approach makes luxury living in Muscat not only desirable but responsible.
The plan emphasizes carefully balanced urban clusters:
High-end residential districts
Cultural and heritage zones
Innovation hubs and tech districts
Tourism waterfronts and hospitality destinations
Mixed-use walkable communities
For investors and residents, this translates into a city of villages — each with its own charm, conveniences, and premium lifestyle offerings.
Nasser bin Abdul Latif Al Sayegh, Technical Director of the Master Plan, highlighted how the project is the result of a multi-year collaboration between public and private stakeholders.
This partnership approach mirrors the world’s most successful urban transformations — from Singapore’s state-private development model to Dubai’s partnership-driven growth.
For Muscat, it ensures:
Transparent planning
Long-term execution
Stability for investors
World-class quality standards
The award validates not only the vision, but the operational excellence behind it.
As a real estate consultancy serving international buyers, we at Asasika Oman view this recognition as a powerful signal.
World-class master plans directly correlate with:
Higher property values
Long-term appreciation
Global investor confidence
Influx of expatriates and skilled professionals
The announcement strengthens Muscat’s profile as the next luxury and investment magnet of the Gulf.
Modern investors increasingly value:
Smart homes
Sustainable neighbourhoods
Mixed-use live-work-play communities
Efficient transport links
The Master Plan promises exactly that — elevating Muscat to compete with leading global lifestyle cities.
Wadi Zaha
Muscat Waterfront Redevelopments
Early investors in these areas could benefit from significant capital growth as the master plan unfolds.
This award isn’t just recognition — it’s a reflection of where Muscat is heading.
A city where:
Mountains meet smart skylines
Coastlines blend with sustainable luxury
Heritage stands proudly beside innovation
Communities thrive in harmony with nature
Muscat’s future is not loud, crowded, or chaotic.
It is elevated, intentional, beautifully designed, and globally admired.
And today, the world is beginning to take notice.
As the master plan progresses, new residential, hospitality, commercial, and mixed-use opportunities will open across Greater Muscat.
At Asasika Oman, we are committed to helping investors, families, and global partners identify the finest opportunities within this evolving landscape — from waterfront apartments and luxury villas to sustainable smart communities.
Muscat’s transformation has officially begun.
Now is the time to be part of it.
Discover more insights and expert perspectives on real estate in Oman
Welcome to a land where centuries-old trade wealth meets modern luxury ambitions. Know more about Oman's rich heritage and modern luxury in this blog.
Oman is one of the few places where you can snorkel coral reefs in the morning, trek through green wadis by afternoon, and sleep under desert stars by night.
Free zones (and special economic zones) in Oman are designated areas where regulatory, tax and ownership rules differ favourably from standard mainland regimes.